Protect your Enamel!
Packed with 5% micro hydroxyapatite — the most effective form for restoring and protecting your enamel, naturally
Our toothpaste contains a full 5% micro hydroxyapatite — the form most similar to the natural mineral in your teeth, and used at a clinically effective dose to support real remineralisation and enamel repair.
We don’t use nano-particles, either. While nano hydroxyapatite is heavily regulated due to safety concerns, our micro form is both safe and powerful, offering all the benefits without compromise.
Our latest innovation harnesses the power of hydroxyapatite – a science-backed alternative to fluoride that actively rebuilds and strengthens enamel while whitening teeth naturally. Ideal for customers looking for fluoride-free but effective oral care, this formula combines remineralising benefits with our signature botanical blend for a refreshing, functional clean.
• Hydroxyapatite: biomimetic mineral that restores enamel and reduces sensitivity
• Fluoride-free, SLS-free, artificial sweeteners
• Naturally whitening through remineralisation, not abrasives
• Bold, refreshing flavour from organic oils. No 'aroma'.
Directions
Brush twice daily to remove and prevent plaque, keep your breath fresh, and nourish gum health.
Avoid brushing straight after meals or drinks (except water) when your enamel may be weakened from an acidic environment.
Use our stainless steel spatula to scoop a pea-sized amount onto your toothbrush. Brush for 2 minutes, brushing each surface of every tooth, and around your gum line.
Always replace the lid firmly after use to prevent your toothpaste from drying out. Keep out of direct sunlight and avoid water getting in the jar to keep your paste fresh.
Each 100ml jar lasts approximately 3 months with one person using twice a day.
Ingredients
*Aloe Barbadensis Leaf Juice, *Glycerin, Bentonite, Calcium Carbonate, Hydroxyapatite, *Mentha Piperita (Peppermint) Oil, Tocopherol (Vitamin E), *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Bud Oil, Cinnamomum Zeylanicum Bark Oil, ^Helianthus Annuus (Sunflower) Seed Oil, [ºLimonene], [ºEugenol], [ºLinalol], [ºBenzyl Benzoate].
*Certified Organic Ingredient, ^Trace Ingredient <0.1% from Tocopherol (Vitamin E)
[ºNaturally Occurring in Essential Oils].
Hydroxyapatite content: 5% / 50,000 ppm